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Avery Dennison Unifies Partner Data Exchanges with Babelway

By Mathieu Pasture
June 28, 2017

The label and graphics leader consolidates machine-to-machine communications and expands the reach of its integration capabilities 

SALT LAKE CITY — Babelway, an innovator in B2B integration, today announced that Avery Dennison (NYSE: AVY) has selected the Babelway platform to manage all document transfers of its Label and Graphic Materials Divisionrepresenting thousands of exchange partners across North America, Europe, Latin America and Asia Pacific.

“We’re pleased to be chosen as a solution to help Avery Dennison extend its ability to integrate with partners beyond large enterprises with traditional EDI capabilities,” said Babelway Managing Director Francois Van Uffelen. “Avery Dennison is now poised to connect with every partner and tackle any communications technology, now and in the future.”

The Babelway platform will also allow Avery Dennison to send and receive both electronic data interchanges (X12 and EDIFACT) and non-EDI exchanges in a number of formats (CSV, XML, UBL, PDF, Excel) without additional on-premise hardware or software. It will all be managed in the cloud.

“Babelway gives us increased visibility and control over our information exchanges,” Mark Fedele, Senior Director of Global Applications Management at Avery Dennison, said. “As well as gaining some efficiencies, the ability to be responsive to our organization’s evolving data integration needs is truly exciting.”

A unified integration platform will streamline and automate partner collaboration. As the interface is designed for business users, on-boarding new partners can be executed without IT support in a matter of days, instead of months. All of these new features have ancillary benefits to the company, like enabling a more proactive customer service.

A combined Avery Dennison-Babelway project team will manage the first phase of the Babelway platform integration, involving the establishment of connections with the company’s North American and Latin American customers, carriers and suppliers. Following first phase completion, subsequent phases will involve geographic expansion to corporate arms in Europe, Latin America and Asia Pacific.


About Babelway
Babelway innovates B2B integration with one overarching objective: Make it simple. Our mission is to provide companies with the means to easily build and operate their integrated world. Today Babelway processes tens of millions of documents for thousands of customers. Learn more at babelway.local.

About Avery Dennison
Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and functional materials, and labeling solutions for the retail apparel market. The company’s applications and technologies are an integral part of products used in every major industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers in the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries. Headquartered in Glendale, California, the company reported sales of $6.1 billion in 2016. Learn more at

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